Launch Your Business in 11 Weeks

Our premier online course split into three independent, successive phases

Phase I

Testing the Feasibility of Your Business Idea

Phase II

Building Your Business Plan

Phase III

Funding Your Business

What to expect

  • Learn how to conduct a Feasibility Analysis for any business idea
  • Conduct a thorough Feasibility Analysis for your business idea with direct guidance and individualized feedback
  • Learn how to research and develop a strong Business Plan
  • Build a robust Business Plan for your business idea with direct guidance and individualized feedback on each section
  • Learn how to create a compelling funding presentation based on your business plan
  • Create a compelling funding presentation with direct guidance and individualized feedback
  • Weekly group Google Hangout to address questions and to help keep you on track
  • 24/7 email access to us with same-day response
Green rectangle with black text that reads "60 Day Money Back Guarantee"

Requirements

  • An idea for a product/service you may want to create and develop into a business
  • Plenty of energy, enthusiasm, and determination

Description

You have the perfect business idea–a new or improved product and/or service–and you are eager to launch a business and bring your idea to the world.  How do you beat the odds and realize your dream of owning a successful, profitable business?

According to the U.S. Small Business Administration (SBA), only about half of small business startups survive five years, and roughly one-third survive 10 years (see the full summary of statistics here). 

But these are just statistics, right?  Surely, if you put in the hard work, your business will be among those that survive the first several years.  

Well, here are some more statistics.  According to SCORE (a division of the SBA), of those small businesses that survive five years or longer, only 30% break even (these businesses are struggling each month to pay the bills with nothing left over–no profit).  Furthermore, 30% lose money each month/year (owners are drawing from their personal finances and/or going deeper into debt to finance continued operation). 

Launch Your Business in 11 Weeks–our premiere online course–is designed to prepare you for real success–not mere survival–so that you can build a long-term thriving, profitable business and enjoy every step of the journey.  Over the course of 11 weeks, I, Terry Cornelison, will guide you through the entire process of preparing to launch a business from assessing the feasibility of your initial idea to developing a full-fledged business plan and approaching investors for external funding.

I have separated Launch Your Business in 11 Weeks into three independent, but successive sections (i.e. in order to enroll in a later section, you must first complete all previous sections).  This helps to split the total cost of enrollment into three more affordable blocks and gives you the option to proceed through my program at your own pace.  In Phase I of Launch Your Business in 11 Weeks, you will conduct a rigorous Feasibility Analysis for your business idea and refine your Value Proposition.  Then, in Phase II, you will develop a full-fledged business plan complete with financial projections. Finally, in Phase III, you will create a compelling presentation based on your business plan that you can bring straight to the bank or to potential investors for funding.  Throughout each phase, I will provide you with guidance and detailed feedback to ensure that you not only emerge with a strong product (e.g. your Feasibility Analysis, Value Proposition, Business Plan, Funding Presentation, etc.) but also master the processes and techniques involved in preparing to launch your own business.  

As the first online course offered on BizActually.com, Launch Your Business in 11 Weeks is structured uniquely.  My future courses will primarily consist of video lectures and course materials offered in a single, downloadable package.  However, since preparing to launch your own business can be an arduous journey and since your future financial security may depend on the success of your launch, I have specifically designed Launch Your Business in 11 Weeks to combine the one-on-one interaction only possible through coaching with highly-structured coursework.  I will commence each phase by explaining its objectives as well as its importance in the overarching project of launching your business.  I will then email you all the course materials and templates necessary for completing the tasks required by that phase–these include the business plan template I have used to advise hundreds of SBDC clients and MBA students throughout my career.  During the remainder of each phase, I will guide you through completing all required tasks providing the same individual attention and feedback offered to any one of my former SBDC clients and graduate students.

My goals for this 11-week program are twofold: 1) to teach you how to rigorously prepare to launch your own business, and 2) to help you develop a strong business plan and funding presentation to dramatically increase your chances of success post-launch.  Hence, a large part of the value in going through Launch Your Business in 11 Weeks from beginning to end is that you will be receiving the same training and feedback offered to graduate students enrolled in an accredited MBA program.  The skills you will learn in each phase are invaluable for operating your business strategically and efficiently and will enable you to confidently proceed in developing your current business idea as well as any future idea you might have.

Timeline

  • I will host a group Google Hangout open to all current students where we can meet each other, introduce ourselves and our business ideas (if you wish), and discuss our expectations from this program.  You will be able to ask me any questions you might have about business and business plans.
  • We will start out by taking a closer look at your product/service/idea.
  • I will email you my Feasibility Analysis templates/guidelines that we will use throughout Phase I.
  • You will define the problem that you are planning to solve (or the need that you will fulfill) and detail how your product/service/idea will solve it.  Your solution will become your Value Proposition.
  • You will select 5-10 mentors and 5-10 potential customers to help you analyze the feasibility of your product/service/idea and refine your Value Proposition.  We will call these mentors and potential customers your Advisors (do not worry if this sounds intimidating–I have had hundreds of students and small business owners go through this process with 100% success).  I will provide you with suggestions on how to choose your Advisors, where to find them, and how to work with them.  Your Advisors will be invaluable in helping to generate and test your business model.
  • There will be nine areas covered in your Feasibility Analysis that in total will provide you with the information you need to determine whether your product/service/idea stands a good chance of succeeding in the marketplace.
  • I will provide you with the nine areas to address and the kinds of questions that you should be asking in order to get the best input from your Advisors.
  • You will create questions to ask your Advisors specific to your product/service/idea for the various areas of your Feasibility Analysis.
  • You will contact your Advisors, thank them for being willing to help you, give them an idea of what to expect, determine the best way to communicate, etc.
  • You will prepare a timeline for interacting with your Advisors, and for completing your feasibility analysis.  Your goal will be to complete your Feasibility Analysis and provide a short report to me with your decision to either move forward with your original product/service/idea, move forward with a modified version of your product/service/idea, or to abandon your plans altogether by the end of Week 3.
  • Group Google Hangout #2.  I will recap your work from Week 1 and introduce your new tasks for Week 2.  We will talk about the entire process of working through your Feasibility Analysis and Initial Research, and you will be able to ask me any questions you might have up to this point.
  • This week will be filled with Primary and Secondary Research.  Primary Research requires you to speak with your Advisors while Secondary Research requires you to search the internet for information about your industry, competition, market, etc.
  • What you are looking for from your Advisors are their candid thoughts and feedback concerning your Value Proposition that either confirms your product/idea/service (as you previously defined it) or specifies ways of modifying and improving it.
  • I will review the questions you have prepared for your Advisors and provide you with feedback and suggestions for modifying them if needed.
  • I will also recommend strategies for asking follow-up questions and open-ended questions in order to extract maximum value from these interviews.
  • You will arrange times to speak with your Advisors.  Each situation may be a little different, but you do not want to wear out your Advisors in one sitting, so you may propose two or three shorter interviews over the next 10 days–this will be your decision.
  • As you receive feedback from your Advisors, you will organize and evaluate these results.  I will provide you with instructions on how to do this.
  • As you evaluate these survey results from each of the nine areas of your Feasibility Analysis, you will need to determine if you should change/modify your Value Proposition.
  • I will be available, as needed, to review and discuss the results of your interviews and to help you think through your decisions regarding possible changes to your Value Proposition.
  • In addition to interviewing your Advisors, you will also be doing some of your own Secondary Research.  I will provide you with suggestions on how and where to go about doing this research.
  • Group Google Hangout #3.  I will recap your work from Week 2 and introduce your new tasks for Week 3.  You will be able to ask me any questions you might have up to this point.
  • This week you will wrap up your interviews with Advisors and complete your Secondary Research.
  • As you evaluate your survey results from each of the remaining nine areas of your Feasibility Analysis, you will need to determine whether or not to change or modify your Value Proposition.
  • I will be available, as needed, to review and discuss the results of your interviews and to help you think through your decisions regarding possible changes to your Value Proposition.
  • When this whole process is completed, you will write a narrative account of the experience (i.e. your Feasibility Report).  This should not be more than two pages briefly describing the experience with a short paragraph for each of the nine areas. You should reference your findings and any changes made to your Value Proposition based on the feedback from your Advisors and/or the results of your Secondary Research.  This report will conclude with your decision to either move forward with your original product/service/idea, move forward with a modified version of your product/service/idea, or to abandon your plans altogether.
  • I will review your Feasibility Analysis, and we will discuss your findings and decision about whether or not to move forward.  If you decide to move forward, your Feasibility Analysis will become the foundation of your Business Plan.  
  • Group Google Hangout #4.  I will recap your work from Week 3 of Launch Your Business in 11 Weeks and introduce your new tasks for Week 4.  We will talk about the entire process of working through the initial sections of your Business Plan, and you will be able to ask me any questions you might have up to this point.
  • We will start by using the work that you completed as part of your Feasibility Analysis to populate the Company Description section of your Business Plan.  This will include a description of the Problem that you have identified and your proposed Solution. You will also address your company vision, mission, and Value Proposition as well as where you currently stand with developing your product/service/idea.
  • Next, you will spend a little more time researching your industry to identify and describe significant trends, the competitive environment in which you will be operating, barriers to entry into this industry, required technologies, and opportunities for your product/idea/service.
  • Then, you will research your target market–identify and describe the market, how large it is, any significant trends, exactly who your target customers are and how you will reach them, etc.
  • You will analyze the results of your research on all these topics and write a short narrative for each before sending these to me for review.
  • I will then send you my comments with suggested revisions as needed.
  • Although we will not actually “roll up our sleeves” and work through detailed financial projections until Week 8, I will ask you to start becoming familiar with your financial spreadsheets.  We will be creating Cash Flow, Profit & Loss, Balance Sheet projections, along with a Breakeven Analysis and Sources & Uses of Funds. We will talk more about financials in this week’s Google Hangout, and I will provide you with additional information regarding expectations for this section over the next few weeks.
  • Group Google Hangout #5.  I will recap your work from Week 4 and introduce your new tasks for Week 5.  We will discuss what you need to know about your industry and competition, and you will be able to ask me any questions you might have up to this point.
  • You will assess the competitive landscape within your industry–identify the major players and how much market share they possess as well as where your product/service/idea will best compete in the marketplace.  You will perform a structured Competitive Analysis and identify strategic opportunities for your business. Then, you will identify your strategic position and assess your risk using a SWOT Analysis to clarify your strengths and weaknesses and explore opportunities for your business as well as potential threats.
  • You will analyze the results of your research on all these topics and write a short narrative for each, before sending these to me for review.
  • I will then send you my comments with suggested revisions as needed.
  • You will also begin filling in the numbers on your financials wherever possible–you can change and update these as needed when you gather more details over the next couple of weeks.
  • Group Google Hangout #6.  I will recap your work from Week 5 and introduce your new tasks for Week 6.  We will talk about the importance of understanding your target market and outlining exactly how you will run your business day-to-day, which will also require you to identify the technology you will need to support these operations.  You will be able to ask me any questions you might have up to this point.
  • First, we will clarify what it is that your customers want–the primary research that you conducted with your Advisors will help here.  Then, you will decide how to deliver your message to your potential customers. What will your marketing strategy be and how will you structure your sales process?  After this, you will direct your attention inward at your company’s operations–how will you organize and run your business day-to-day? How will you produce or acquire, package, ship, inventory, control quality, and deal with customers (along with much more).  You will also consider what financial controls will need to be in place. With regard to Technology, are there any software or hardware requirements for your industry, and how will these change in the future?
  • You will analyze the results of your research on all these topics and write a short narrative for each, before sending these to me for review.
  • I will then send you my comments with suggested revisions as needed.
  • You will also continue filling in your financials wherever your can–you will change and update these as you gather more details over the final weeks.
  • Group Google Hangout #7.  I will recap your work from Week 6 and introduce your new tasks for Week 7.  We will talk about the importance of designing your management structure, identifying key milestones in the development of your business, and establishing a point in the future at which you will be able to sell your business or transfer ownership to any existing partners or family members.  You will be able to ask me any questions you might have up to this point.
  • Now is when you decide who will be responsible for making sure that your dream becomes a reality.  Who will be in charge of your company and who will be on the management team? What will each member of the team be responsible for?  How will your management team work together? Will you have an Advisory Board (not necessarily the same Advisors from your Feasibility Analysis)?  Will you hire consultants? What will your company’s philosophy be? How will you become involved in your community? What are your long term goals, and how will you achieve them? What are your key milestones along the way and when will you accomplish these?  How will you eventually make an exit from your business?
  • You will analyze the results of your research on all these topics and write a short narrative for each, before sending these to me for review.
  • I will then send you my comments with suggested revisions as needed.
  • You will continue working on your financials–next week you will finalize your projections.
  • Final group Google Hangout.  I will recap your work from Week 7 and introduce your new tasks for Week 8.  We will talk about how and why to create detailed financial projections, and you will be able to ask me any questions you might have up to this point.
  • Finally, you will create projections to answer the following questions: when will your business start making a profit? how much profit can you create? will you have enough cash to pay your bills? how much money will you need to launch and grow your business? where will you find this money? and what will you offer investors/lenders in return for funding your business?
  • The tools that you will use here include your Break-Even Analysis, Income Statement, Cash Flow Statement, Balance Sheet, and Sources & Uses of Funds.
  • I will provide you with the necessary instructions on how to create your financial projections, the purpose of each of these tools, and an understanding of how these tools all work together.
  • You will complete your financial projections using the material from each section of your business plan. Essentially, your Business Plan narrative explains how you will launch and grow your business, and your financial projections detail how you will fund your startup phase and future growth, how you will manage your cash, when you will begin making a profit, what you will do with that profit, along with much more.
  • I will recommend free software that you can use for all your financial projections, but you are welcome to use whatever you are most comfortable with.
  • After completing all of your financial projections and your request for funding (i.e. your Ask & Deal), you will send these to me for review.
  • I will review your work and send you my comments with suggested revisions as needed.
  • Finally, you will go through your Business Plan and make sure that you are comfortable with the final product.
  • You will then send me your completed business plan by the end of Week 8, so that I may review it and send you any last comments (I will provide you with my final comments within a week of receiving your completed Business Plan).
  • I will host a Google Hangout to welcome and introduce all students to this third phase of my 1-on-1 coaching program.  I will outline what we will be doing each week and establish expectations for this phase. Finally, you will be able to ask me any questions you might have at this point.
  • You will email me a copy of your completed Business Plan with any changes or modifications you have made since receiving my final feedback on your Business Plan from Week 8.  We will use your completed Business Plan to create your funding presentation.
  • You may want to start getting familiar with the video-recording software pre-installed on your computer by recording a few short test runs (I will provide you with easy-to-follow instructions on how to do this).  Have some fun with it!
  • I will email you my presentation outline complete with instructions for each section–this outline follows the format of your Business Plan and has been used by hundreds of my clients and students for their own funding presentations.
  • Using this outline you will create and record a first run-through of your presentation and email it to me for review.
  • I will watch your video, make notes on your initial presentation, and email you my comments and suggested revisions.
  • We will begin the week with a Google Hangout where we can discuss your progress and talk about what to expect for this second week.  You will be able to ask any questions, get clarifications as needed, and share any thoughts or concerns you might have.
  • You will record a revised version of your presentation based on my feedback from Week 1 and email it to me for review.
  • I will review your revised presentation video and email you my comments and suggested revisions.
  • We will open this final week with a group Google Hangout to discuss your progress and talk through any challenges you may be having.
  • Based on my Week 2 feedback, you will make any last changes to your funding presentation, record your final presentation video, and send it to me for review. 
  • I will review your final video presentation and email you any last comments and suggestions.
  • You will then be able to modify and finalize your presentation based on my feedback.
  • However, if you feel the need to add any final touches to your presentation before presenting live, I would like to offer you a bonus round of revisions and personalized feedback at no additional cost.  After all, my goal for this three-week program is for you to feel comfortable taking your presentation straight to investors and lenders.
  • Congratulations, you did it!  You now have a compelling presentation to use when you are ready to request funding for your business from investors and lenders.
  • I will send you a wrap-up email to make sure that you feel confident in your final presentation and to invite you to keep in touch–I would love to hear how it goes when you actually present to an audience. 

Get Started with Phase I

Or Continue to Phase II & Phase III

Limited enrollment to ensure maximum quality of individual feedback

Phase I

Testing the Feasibility of Your Business Idea

Phase II

Building Your Business Plan

Phase III

Funding Your Business

Frequently Asked Questions

Since Launch Your Business in 11 Weeks combines individual coursework with personal guidance and feedback, this is not your typical online course.  Once you have enrolled in a phase, I will reach out to you via email to set up a 1-on-1 Google Hangout during which I will introduce myself, explain the objectives and timeline for that phase, and discuss your initial business idea or current progress in my course.  From there I will send you the relevant course materials and instructions necessary for accomplishing each week’s tasks, and we will proceed through my course following the Timeline.  

Your computer, an email account, software for editing documents and spreadsheets (Microsoft Office or Google Docs and Google Sheets), along with plenty of energy and determination.

While I cannot guarantee that your business will succeed in the marketplace, that is what we will be striving for throughout this course.  At any rate, a large part of the value in going through Launch Your Business in 11 Weeks from beginning to end is that you will be receiving the same training and feedback offered to graduate students enrolled in an accredited MBA program.  The skills you will learn in each phase are invaluable for operating your business strategically and efficiently and will enable you to confidently proceed in developing your current business idea as well as any future idea you might have.

Although you should strive to follow the Timeline as closely as possible (so that you can launch your business without delay), I understand that sometimes life can get in the way.  My goal is to help you prepare your business for a successful launch, so in the event that you fall behind schedule in completing the weekly tasks, I will work with you to get back on track and on pace to completing my course as swiftly as possible.

If you need help with something related to this course, please contact me right away at terry.cornelison@bizactually.com–I will respond within 24 hours (but probably far sooner).

I will do everything in my power to accommodate your schedule when selecting a time for the weekly group Google Hangout.  However, if for any reason you are ultimately unable to attend, I will email you a recording of any session you miss. I will also be available 24/7 via email to answer any questions you might have (I will always respond to your emails within 24 hours).

Of course, I hope and believe that you will gain great value from working together with me.  However, if you are unhappy or unsatisfied with this program for any reason, I will provide you with a full refund, no questions asked.

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